Benchmark
Last updated 10 Jul 2026, 09:42
Compared with 34 similar E-commerce > Coffee & tea businesses in DK
You're ahead of 50% of themTypical
Nobody is named. Yours isn't either. Want named competitors? Competitors →
Your four scores
Where you sit on each
Marketing & TrafficTypical
You 54 · typical 56
ahead of 44%
Website & UXAbove average
You 67 · typical 61
ahead of 67%
Technical & TrackingLagging
You 42 · typical 62
ahead of 13%
Brand & PositioningAbove average
You 71 · typical 61
ahead of 76%
The numbers that matter
Yours vs. what's typical
Conversion rateAbove average
You 2.3% · typical 2.1%
ahead of 60%
Blended ROASAbove average
You 3.8 · typical 3.4
ahead of 64%
Email revenue shareLagging
You 6.0% · typical 19.0%
ahead of 8%
Branded search shareAbove average
You 28.0% · typical 24.0%
ahead of 63%
What this segment has taught us
From 17 finished initiatives · results land at 112% of what we estimated
"server side tracking" delivered ~119% of its estimate across 6 businesses. It beats expectations here, so we now rank it higher.
n=6·50% confidence·×1.19 impact
"seo content cluster" delivered ~84% of its estimate across 4 businesses. It under-delivers in this segment, so we now rank it lower and tighten the estimate.
n=4·33% confidence·×0.84 impact
Every finished initiative logs what we estimated against what actually happened, and we re-tune the ranking from that. You can always see the arithmetic.