Data sources

Last updated 10 Jul 2026, 09:42

The strongest connected source wins. We read what we can from the outside for free (your site, ads libraries, reviews), but connected sources carry the real numbers. When sources disagree, revenue comes from Shopify and spend from the ad platforms, never a weaker estimate. Each connection you add makes every score more precise and unlocks revenue-based value estimates.

Google Analytics 4Connected

Traffic, funnel and conversion behavior across channels.

Last synced 10 Jul 2026, 09:42

Google Search ConsoleConnected

What you rank for, branded vs. non-branded demand.

Last synced 10 Jul 2026, 09:42

Google AdsConnected

Actual spend, ROAS and conversion-tracking health.

Last synced 10 Jul 2026, 09:42

Meta AdsConnected

Spend, ROAS and Event Match Quality: your tracking's report card.

Last synced 10 Jul 2026, 09:42

KlaviyoWarning

Standard flows inactive

ShopifyConnected

The truth for revenue, AOV and cart abandonment. The strongest source of all.

Last synced 10 Jul 2026, 09:42

External: included free, no login needed

Website crawlTracking setup, consent and hero copy, read from your site

PageSpeed / CrUXCore Web Vitals field data

TrustpilotRating and review volume

Meta Ad LibraryYour (and competitors') live ads

Google TrendsBranded search interest

All integrations29 connectable now

Advertising

Google AdsIncluded

Spend, ROAS, conversion-tracking health.

Meta AdsIncluded

Spend, ROAS, Event Match Quality, CAPI share.

Meta Ad LibraryIncluded

Live ads: yours and competitors', no login.

Microsoft / Bing AdsAvailable now

Search spend and ROAS on Bing.

TikTok AdsAvailable now

Spend, ROAS and creative performance on TikTok.

LinkedIn AdsAvailable now

B2B campaign spend and lead performance.

Snapchat AdsAvailable now

Spend and ROAS on Snapchat.

Pinterest AdsAvailable now

Spend and ROAS on Pinterest.

Analytics

Google Analytics 4Included

Traffic, funnel and conversion behavior across channels.

PageSpeed / CrUXIncluded

Core Web Vitals field data, no login needed.

MatomoAvailable now

Privacy-first analytics as a GA4 alternative.

Google TrendsIncluded

Branded search interest over time.

E-commerce

ShopifyIncluded

The truth for revenue, AOV and cart abandonment.

WooCommerceAvailable now

Orders and revenue from your WordPress shop.

Magento / Adobe CommerceAvailable now

Orders and revenue for larger catalogs.

PrestaShopAvailable now

Orders and revenue from PrestaShop.

DanDomain / ScannetAvailable now

Danish webshop platform: orders and revenue.

ShoporamaAvailable now

Danish webshop platform: orders and revenue.

Email & CRM

KlaviyoIncluded

Email revenue share and which flows are live.

MailchimpAvailable now

Campaign and automation performance.

ActiveCampaignAvailable now

Automations and CRM-driven email revenue.

HubSpotAvailable now

CRM pipeline and marketing automation.

Reviews & brand

TrustpilotIncluded

Rating and review volume: a strong DK brand signal.

Google Business ProfileAvailable now

Local reviews, map visibility and profile health.

SEO & search

Google Search ConsoleIncluded

Clicks, impressions, branded vs. non-branded demand.

Website crawlIncluded

On-page SEO, tracking setup and value-prop clarity.

Finance

e-conomicAvailable now

Margin and true profitability behind revenue.

DineroAvailable now

Bookkeeping data for profit-aware advice.

BillyAvailable now

Bookkeeping data for profit-aware advice.