See where your potential is.

Every channel becomes one clear score, the precise next move, and the revenue it’s worth. Then we make sure it gets done — and you pay for the work, not for the meetings.

No login, no card · 42–47 checks depending on your trade

Next move · priority 01Tracking
Implement server-side tracking
Nordic Coffee ApS · Your conversion tracking is losing signal
Priority1–3 mo
Impact
10/10
Effort
6/10
Worth
4k–7.5k
Worth to you
~4k–7.5k kr/mo
at this company’s measured conversion rate and order value

Your four categories

A real runScore my business →
Website & UX
67
Good
Technical & Tracking
42
Low
Marketing & Traffic
54
Moderate
Brand & Positioning
71
Strong
Growth readiness
61/100
Good potential

Marketing rolls up paid search, paid social, SEO and email. Every category says how much of the picture it saw.

One scan enriches your business with its own numbers, its segment and its competitors. From it you get four capabilities.

Sessions
23,540
+18%
Conv. rate
2.34%
+0.6pp
Revenue
187,521 kr
+24%
ROAS (Google Ads)
4.2
−0.3
Measurement

Reads the numbers where they already live.

Sixteen sources, every one of them read-only. One Google login covers Analytics, Ads and Search Console; nine need no login at all. Nothing in your accounts is ever changed.

Next move · priority 01Tracking · Effort 6/10
Implement server-side tracking

Your conversion tracking is losing signal: Meta pixel + CAPI + EMQ scores 20/100. Set u…

~4k–7.5k kr/moat this company’s measured conversion rate and order value
Recommendation

Names the one move, and what it is worth.

Prescriptive, never generic, with the revenue it’s worth attached.

Now · Quick wins
Set up an email welcome flowEmail
Rewrite titles & meta descriptionsSEO
Next · Structural fixes
Implement server-side trackingTracking
Optimize product & category pagesCRO
Make your pages quotable by AI answersGEO
Later · Bigger bets
Activate a second acquisition channelStrategy
Build an SEO content cluster on your core topicSEO
Run a creator partnership campaignPaid
Roadmap

Puts the work in the order it should be done.

Ninety days in three stages: quick wins, acceleration, scale. What you accept is kept in this browser today, not with us.

DIY prompt · includedPrompt included
Execution retainerEst. 6 credits
Credit pool, this month14 / 20
Execution

We can do it for you, only when you want it

Do it yourself with a ready-to-paste AI prompt (included), or add an execution retainer and get the system with it. Each task costs credits from your monthly pool; our engine estimates them up front, and we deliver.

Four categories. Here is what we read in each.

Website & UX

67 · Good

One score with paid search, paid social, SEO and email underneath it, each held up against businesses in your own trade.

  • Spend and return per channel, and whether the conversions behind them are trustworthy
  • Branded against non-branded demand, and who outranks you on the words you want
  • Whether your welcome and abandoned-cart flows exist at all
  • Live ads from you and your rivals, read from the public archives without a login
What you get over time

Your next estimate is corrected by what actually happened.

Before you start, you get an amount, with the arithmetic beside it. When you are done, we measure the recommendation's own metric and not your bottom line, so a good month elsewhere cannot take the credit. That measured number corrects the next estimate: yours first, and in time for businesses like yours. A competitor can write the same sentence. He cannot have measured the outcome.

Where it stands today: The loop runs every night and has not yet had a finished piece of work to measure. Until it does, the estimates stand exactly as the engine first wrote them.

Built in six layers

Your growth, measured all the way round.

Six layers. Each card shows what it gives you, and how much of it stands today.

Sessions
23,540
+18%
Conv. rate
2.34%
+0.6pp
Revenue
187,521 kr
+24%
ROAS (Google Ads)
4.2
−0.3
01

Your business

8/9

Holds what your business is: the trade you picked, the nine things your front page says about your brand, the competitors we found or you named, and the numbers we can measure.

  • What your front page says about your brand
  • The trade you picked, and the axes that follow from it
  • Your competitors, with what surfaced each one
CMO agent
SEOContentAds
+ email · CRO · tracking
02

Agents

3/5

A nightly agent runs your analysis and your audit and reports back in the bell, and you can see every run it made. You can also start everything yourself: an analysis is data a deterministic evaluator runs, a skill is a file you run in your own AI, and the audit is a single endpoint.

  • An agent that runs an analysis for you on a fixed rhythm
  • An agent that runs the audit for you on a fixed rhythm
  • An agent that reports back to you
Accepted
In progress
Done
Now · Next · Later
03

Workflows

4/7

Carries one piece of work from recommendation to done: you accept it, it lands in a 30, 60 or 90 day bucket, and it gets a status you move as the work happens. A task can only move between the states our table allows.

  • Accepting a recommendation, so it becomes a piece of work
  • It lands in a bucket with a deadline on it
  • A status you move as the work happens
Google AdsMeta AdsMetaGoogle Analytics 4Google Search ConsoleKlaviyoGoogle Ads Transparency Center+12 more
04

Data sources

19/19

Reads your numbers where they already live, and never changes anything. One Google login covers Analytics and Google Ads today, and ten sources need no login at all and read from your first day: your own site, Core Web Vitals, search results, Domain Rating and both ad archives. A number that was not measured is never written.

  • Your own site, read without a login
  • Core Web Vitals: the speed your visitors actually get
  • Search results for the words you want to be found on
Your history
Shared experience
05

Memory

4/6

Two memories, kept apart on purpose. Your history remembers what happened at your place: every audit with its score and how much of the picture it could see, your corrections in your own words, never rewritten, and your numbers over time. Nobody outside your organisation can read it, apart from our own support staff. The shared experience remembers what tends to work for businesses like yours: measured outcomes rolled up per play across customers, in open tables that can answer why a number is what it is.

  • Every audit kept whole, with its score and how much it could see
  • Your corrections, in your own words, never rewritten
  • Your numbers over time
03:00
Every night, again

Reads · compares · raises the alert · measures what the work did · corrects the next estimate

06

Automation

2/6

Two loops run by themselves. Every time your numbers are read anew, they are compared against your own previous reading, and a drop or a jump is raised together with the recommendation that answers it. The second loop runs every night and is wired to correct your next estimate with what completed work actually delivered, from the day completed work is written down.

  • A drop or a jump, caught against your own previous reading
  • The alert arrives with the recommendation that answers it

Run Kompena alongside your marketing stack.

Connect the tools you already use, read-only, and let the engine turn scattered numbers into one score and one next move.

Website crawlGoogle TrendsSignup probeGoogle reviewsMetaKeyword trackingKlaviyoAhrefs

10 of the 19 need no login at all. That is how the free audit can score you before you sign up.

Kompena MCP is now live.

An AI without context answers for a company that does not exist. Through MCP, Kompena hands over the real one, so the answer is built on your business, and you can pull it straight into ChatGPT, Claude or Cursor.

Context handed over, every call
Trade & segmentKPIs over timeCategory scoresHow much we sawCompetitorsBrand promiseTracking stateAudit history
“What should I do next?” → the ranked move, what it is worth, and why it triggered
“Where am I weakest?” → the category score, and how much of the picture it saw
“Which of my sources are actually read?” → every source, with what it last delivered

14 tools, all read-only. Nothing here starts work or changes anything in your accounts.

Meta
Customer
LLM
Kompena MCP

We tell you what we could not see.

That is the whole difference between this and a tool that guesses. Every number says how much of the picture it saw, and every gap is named.

A score never travels without its denominator

We run 42–47 checks depending on your trade, and we tell you how many of them we could actually answer. A check we could not run is reported as unanswered, never scored as a zero.

We send you nothing

No email, no push. Alerts are computed when a source syncs and wait on your overview until you open it. Nothing we run reaches you on its own.

The learning loop has nothing to learn from yet

It runs every night, wired to correct your next estimate with what finished work actually delivered. No customer has completed a play and been measured, so it is calibrating on nothing so far.

Industries

Tuned to your kind of business.

First your business type, because B2C and B2B are scored differently. Then your exact segment, because a craft brewer isn’t a fashion label and the engine benchmarks you against your own.

B2C · e-commerce

Scored on revenue per order, cart and retention.

Coffee & teaFashion & apparelBeauty & skincareHome & interiorPet & lifestyle

B2B · lead-gen & services

Scored on cost per qualified lead and local visibility.

Trades & servicesB2B & wholesale

You have the system, or you don’t.

One fixed price for the engine, with every channel and all four categories included. Start free from the outside, and add credits only when you want the work done for you.

Free audit
0

Seen from the outside.

  • External score, all four categories
  • Top opportunities (teaser)
  • No login, no card
Run free audit
Growth
Most popular
2.995 kr/mo

The system. One price.

  • Your own data connected, no fee per channel
  • Value estimates + prioritised roadmap
  • Ready-to-paste AI prompt per recommendation
  • Alerts & follow-up, on your overview when you open it
Start now
Scale
5.995 kr/mo

More companies. More markets.

  • Everything in Growth
  • A workspace per company
  • Every market benchmarked on its own
Talk to us

See what an agency would charge 20k to find.

Run the free external audit now. No login, no card. Your growth score in under a minute.

Get my free audit →